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MODULE 03 · PROSPECT

Every orders from key accounts and booksellersconsolidated by D+1.

Drive the commercial prospection effort and assess the trend.

For whom: Sales director · KAM, Prospection analyst
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Sales agent / Network / Account
ND
WD
Commitment
Month 1
Month 2
Month 3
Month 1
Month 2
Month 3
Month 1
Month 2
Month 3
Total
58%
64%
71%
62%
68%
73%
12,500
14,000
16,200
Network #1
41%
57%
95%
60%
97%
17%
1,000
—
2,500
Online retailers
65%
53%
14%
18%
38%
93%
500
2,500
1,000
Amazon
79%
29%
3%
39%
57%
49%
2,500
—
2,500
Barnes & Noble
89%
0%
28%
97%
91%
38%
2,000
500
1,500
Bookshop.org
85%
70%
48%
11%
83%
37%
—
500
2,500
Network #2
30%
26%
39%
49%
51%
99%
2,500
3,000
3,000
Network #3
14%
14%
20%
71%
67%
17%
1,500
3,000
2,000
Network #4
12%
11%
17%
41%
29%
12%
—
—
500
Network #5
40%
27%
92%
51%
5%
87%
2,500
—
1,000
Network #6
45%
11%
79%
25%
70%
94%
1,000
1,000
1,500
Network #7
14%
68%
34%
97%
10%
78%
1,000
1,000
1,500
Network #8
33%
63%
27%
41%
14%
71%
2,000
—
500
Network #9
45%
33%
25%
32%
38%
35%
3,000
1,000
500
The problem

KA commitments and orders are scattered. Nobody has a real-time global view.

The commercial prospection phase is when KAMs (Key Account Managers) approach chains to secure order commitments. It is a critical phase: commitments too low → insufficient print run; commitments overestimated → overproduction.

Commitments are often collected in individual Excel files, not consolidated. DemandSens centralises this data and lets you steer prospection at any granularity, from macro to micro.

Feature 01 · Collection

Centralised collection. D+1 consolidation.

Import Excel/CSV of commercial commitments per chain, per month, per EAN. Once imported, all commitments from all KAMs are aggregated into a single view. Automatic trend recompute on D+1.

Consolidated data available the day after import.
KAM import · Cycle 2026-W14
● CONSOLIDATED D+1
KAMChainCommitmentStatus
L. DuboisFnac4,200OK
L. DuboisCultura2,800OK
M. VannierLeclerc1,950OK
M. VannierCarrefour1,480OK
P. RenaultIndep. network6,100OK
S. CaronAmazon2,900⌛
19,430
CONSOLIDATED COPIES
4 KAMs
AGGREGATED SOURCES
Feature 02 · Key indicators

Macro view — ND and WD, the salesperson's two eyes.

The macro view gives an overall picture of distribution across the entire network, via two key indicators every book salesperson knows.

ND
Numeric Distribution
FR · Distribution Numérique (DN)
Percentage of points of sale carrying the title.
WHAT IT MEASURES
Network coverage.
e.g. 60% — present in 60% of points of sale.
WD
Weighted Distribution
FR · Distribution Valeur (DV)
Percentage of network revenue covered.
WHAT IT MEASURES
Distribution quality — economic weight of the points of sale covered.
e.g. 85% — covers 85% of revenue, so present in high-volume chains.
Translation note
ND and WD are very specific to French-language publishing. In French: Distribution Numérique and Distribution Valeur. Translation to be validated for BE / CH / QC markets.
Feature 03 · Micro view

Full drill-down all the way to the point of sale.

The user can drill down at every level: commitments, actuals, gap, trend.

MACRO LEVEL
Article
EAN
978-2-07-...
Distributor
Sales agent
Hachette · La Diff
Network
Channel
SPE · IND · ONL
MICRO LEVEL
Client
Point of sale
Fnac Lyon Part-Dieu
Feature 04 · Alerting

Weekly tracking. Automatic inflection detection.

Dashboard for weekly tracking of prospection progress. DemandSens automatically flags when a trend changes direction mid-cycle — for instance, a chain slowing its orders while the general trend rises.

Lets you anticipate restocks or throttle before overproduction.
Weekly tracking · W08 → W20 · 2026
● 1 ACTIVE ALERT
Chain X slows down while the general trend accelerates — automatic alert W14.
Prospect · in one sentence
« Every KAM commitment, consolidated by D+1. »
« Detect trend inflections before they become problems. »
« From macro (network ND/WD) to micro (point of sale), in a single tool. »
To be clear

What this module does not do.

It does not replace CRM tools for client relationship management.
It does not automatically generate purchase orders.
For whom?
Decision-maker persona · buyer
Sales director
Real-time consolidated view of commitments, alerts on deviations, mid-cycle arbitrages.
User persona · operator
KAM · Prospection analyst
Import their commitments, track performance per chain, detect slowdowns.
Next step
See Prospect in 30 minutes.
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Explore the other modules of the sales cycle
MODULE 01
Print Run
Assess the potential and decide on the optimal print run.
MODULE 02
Allocate
Set your commercial objectives and proceed with allocation.
MODULE 04
Budget
Build and simulate your N+1 budget, without overwriting your data.