MODULE 02 · ALLOCATE

From global print run to point of sale, in a few clicks.

Set your commercial objectives and run their allocation.

For whom: Sales director, Distribution director · KAM, Sales analyst

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97820172949315119114GAUTIER L/2 COQGL.BX LIV.GL.THEMATICS.02/05/2025

Distributor / Network / Account

Pre-alloc. v1

Pre-alloc. v2

Manual adjust.

ROLLOUT target

Notes

Total

11000

—

11000

NETWORK #1

4400

—

4400

General bookstores

4400

—

4400

Online retailers

1202

—

1202

Chain bookstores

1467

—

1467

Mass-market retailers

1731

—

1731

Independent bookstores

3300

—

3300

Tier 1 independents

3300

—

3300

Tier 2 independents

1486

—

1486

Institutional sales

1814

—

1814

NETWORK #2

2200

—

2200

NETWORK #3

2200

—

2200

NETWORK #4

991

—

991

CANADA EXPORT

1209

—

1209

The problem

Distribute thousands of copies across thousands of points of sale. Every cycle.

Once the print run is decided, the publisher must answer a practical question: how to distribute the copies across all channels and all points of sale? A sales agent manages thousands of active points of sale (mass retail, bookstores, supermarkets, online).

Manually distributing thousands of copies per title, per channel, per client, every cycle — often done with ageing systems, possibly tweaked in Excel, a source of errors and massive time loss.

The module operates in 2 sequential stages

Pre-allocation, then allocation. From global down to point of sale.

Stage 01

Pre-allocation — split by distribution channel.

Pre-allocation splits the global objective across the main distribution channels. At this stage, the distributor sets, from the global objective, their per-market and per-network objectives, taking each channel's absorption capacity into account.

4 main distribution channels

MAS

Mass retail

Tesco, Carrefour, Walmart

SPE

Specialised superstores

Fnac, Cultura

IND

Independent stores

Independent bookstore network

ONL

Online sales

Amazon, Fnac.com, publisher sites

Distribution hierarchy

MarketLevel 1Level 2Client

Sales Agent → network → sub-network or chain → individual point of sale.

Manual adjustment

At any level, the user can manually adjust the allocation for strategic clients, without disrupting the rest of the distribution.

Stage 02

Allocation — down to the end client.

Allocation goes down to the end client — each chain or point of sale individually. This is where DemandSens really shines: this distribution work, which would take days in Excel, is automated.

Core feature

6 configurable allocation modes.

The user can allocate using 6 different logics, depending on what is most relevant for the title at hand.

MODE 01

By collection

Distribution mirroring the collection's historical data.

MODE 02

By division

Distribution following the editorial division's rules.

MODE 03

By publisher

Distribution following the publisher's global practices.

MODE 04

By series

Distribution mirroring previous tomes in the series.

MODE 05

By region

Geographical distribution (regions/departments).

MODE 06

By comparable net sales

Distribution mirroring the net sales of a reference title.

Allocate · in one sentence

« From global print run to point of sale, in a few clicks. »

« Thousands of points of sale, allocated automatically. »

« Your collection rules, applied to every new title. »

To be clear

What this module does not do.

It does not replace the commercial relationship between KAMs and chains.

It does not handle physical logistics — this is not a WMS.

For whom?

Decision-maker persona · buyer

Sales director · Distribution director

Allocation consistency across imprints, time saved on cycles, alignment with KAMs.

User persona · operator

KAM · Sales analyst

Prepare a cycle allocation in hours, not days. Adjust strategic clients.

Next step

See Allocate in 30 minutes.

Request a demo

Explore the other modules of the sales cycle

MODULE 01

Print Run

Assess the potential and decide on the optimal print run.

MODULE 03

Prospect

Drive commercial prospection effort.

MODULE 04

Budget

Build and simulate your N+1 budget, without overwriting your data.