The whole print decision — from launch to backlist.
DemandSens Print Run turns the two highest-stakes calls in publishing into structured, explainable decisions: how many copies to print at launch, and whether — and how — to reprint as the title lives on.
Decision 1 · at launchLive today
First print run
How many copies to print for a new release — before publication, grounded in real comparable titles and publisher objectives. Three scenarios, an explainable quality score, the decision stays yours.
BASE
7,318
ROLLOUT
6,749
TREND
6,774
Explore first print run
Decision 2 · across the backlistNew
Reprint decision
Whether, when and how much to reprint — on live sales, stock and returns. The engine screens the whole catalogue nightly, sizes the run and picks the technology, with a costed recommendation.
FAST · POD
€4.10
4% risk
DEFERRED · OFFSET
€1.85
27% risk
Explore the Reprint Engine
One shared foundation
- Probabilistic demand forecast
- Editorial pyramid governance
- Comparable titles & confidence band
- One suite, one vocabulary
Every copy is an arbitrage between waste and stockout.
12–28%
Return rates on the market
Only part comes back as sellable stock — the rest is pure cost. Both decisions model this explicitly.
100%
Of titles under rule
Objectives set at the top of the editorial pyramid and inherited down — no per-title parameterisation.
Nightly
Portfolio surveillance
The backlist is screened every night; only titles at real risk surface as a decision.